Yoisho is a simple little word, commonly used in Japan to encourage someone, to vocalize those small daily difficulties that each of us endure. A motivating cheer, a starting point to coordinate an action. Zoe imagines, designs and produces while she is encouraged by Arnaud. Arnaud imagines, assembles and sends while he is encouraged by Zoe.
It’s because of a desire for simplicity and efficiency that the two crafters decided to start producing objects, all of them 100% Made in Belgium, authentic and with a twist of humour.
The Yoisho story begins when the partners in crime in both work and life looked for an original gift idea. They wanted to create an object that could be useful and beautiful at the same time. Having felt so much pleasure in the process of creating this object, they decided to produce for a wider audience. Today, Arnaud and Zoe bring a range of everyday objects that you’ll proudly want to display in your home.